Every Seven Seconds: What a World Cup Logo Audit Can—and Cannot—Tell Us
A University of Bristol study counted more than 93,000 visible appearances of brands linked to unhealthy food and drink, alcohol, gambling, cryptocurrency, and prediction markets in the 2026 FIFA World Cup broadcast feed. The analysis suggests that embedded pitchside branding reached viewers even where advertising rules differ, but its measures of visibility and estimated impressions do not establish what audiences noticed, remembered, or consumed.
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