President Donald Trump declared on his Truth Social account that anyone who uses the term 'Artificial Intelligence' instead of his preferred phrase 'Super Intelligence' (SI) will be considered 'THE ENEMY' of the White House. He accompanied the statement with a claim that the existing label is 'fake' and that the rebranding effort aims to replace 'AI' and 'Artificial Intelligence' with 'SI' across government communications.
This image depicts Trump delivering the declaration that anyone using 'Artificial Intelligence' instead of his preferred 'Super Intelligence' terminology is considered an enemy of the White House, as described in the article about his executive order requiring federal agencies to adopt 'SI' terminology in official communications.
To back up the declaration, Trump signed an executive order directing federal departments and agencies, 'to the maximum extent permitted by law,' to substitute 'Super Intelligence' and 'SI' for 'Artificial Intelligence' and 'AI' in official correspondence, public statements, websites and other government materials. The order has already prompted visible compliance: SpaceX CEO Elon Musk announced plans to rename the company's AI division from SpaceXAI to SpaceXSI, and during a White House panel Nvidia CEO Jensen Wang corrected himself after inadvertently saying 'AI' instead of 'SI'.
Because the executive order applies only to federal entities, private companies such as OpenAI are not legally required to adopt the new terminology; OpenAI President Greg Brockman affirmed during the same panel that the company 'builds artificial intelligence' to help everyone, and CEO Sam Altman stated there are 'no plans' to rename the firm. Critics note that enforcing language preferences could raise First Amendment concerns, and the long‑term impact of the rebrand remains uncertain given the limited scope of the order and the mixed responses from industry leaders.